Archive for the ‘Twitter best practices’ Category

Finding the balance between personal and professional on Twitter

What is the balance between personal and professional on Twitter? How many accounts should you have?

Is Twitter for Everybody?

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your […]

20,000 Followers. Now What?

Does the number of Twitter followers matter? What happens when you reach 20,000?

Take the mystery out of Twitter once and for all

Twitter has changed my life. That is not the kind of statement I would make lightly, but it’s the truth. For about a year and half I have been teaching […]

Case Study: How Twitter Saved My Business

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. […]

The four keys to tweet success

A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over a period of […]

Your company’s single biggest mistake on Twitter

Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you […]

Is it OK to fake your tweets?

The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power […]

Social scoring and the business case for blocking Twitter spammers

Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]