Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Archive for the ‘Writing best practices’ Category
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
How I totally screwed up my blogging strategy
Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back
Three ways to turn client email into new business value
Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value
How to select a common topic for a blog (or video or podcast)
It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
If you’re preparing a roundup post, stop this right now
A roundup post is an opportunity to create great content and explore new ideas, so why do most bloggers just settle for boring?
Learn to create effective content by putting it through the RITE test
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
Do you have to be a great writer to be a great blogger?
Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.
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