Human-centered marketing case study: A radical business turnaround
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.
It’s hard to stand up to hate on the internet. The author has tried and failed and provides some introspection on what he might do better next time.
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
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