To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech […]
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
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