How writing a book becomes part of a marketing strategy
Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more than six years.
Mark Schaefer is a globally-recognized marketing author, consultant, and keynote speaker. Brooke Sellas is a marketing agency owner and industry pundit. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.
The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
The future of humor in marketing with The Marketoonist
Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist
It’s time to put an end to an era of lazy marketing
Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.
The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Love, politics and content marketing
In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat
Is it just me, or does it seem like the ad industry is a hot mess?
The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.
I wasn’t a desperate entrepreneur, and that’s why I failed
The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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