Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Why Gen Z is hiding out in digital campfires

Digital campfires are a challenge for marketers as Gen Z hides from our view.

Debating the 10 most relevant marketing trends

Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!

The long ugly road of measurement and influencers

The road to measurement and influencers has been rocky. It's time to do better.

Why are the Four Ps of Marketing still a big idea in the digital world?

The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.

The art of self promotion

The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.

Values and marketing: Which leads which?

Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!

The future of marketing employment

These marketing employment trends didn't make sense. Let the debate begin!

Marketing strategy in a world of crappy customer service

Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.

The Transformation is Happening: Consumers as Brand Creator

Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.