Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Podcasting’s next big moment: The insider insights

August 22nd, 2018

Podcasting’s next big moment may rely on lower standards, quirkier programming, and reality shows. Opportunities for growth from an industry insider

Show Notes

Facebook: The place where social change goes to die?

August 9th, 2018

The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?

Show Notes

Is a store with no sales the future of retailing?

July 26th, 2018

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retailing. Oh yes. It has nothing on its shelves.

Show Notes

Why customers really don’t want to engage with your brand

July 12th, 2018

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

Show Notes

What does it take to create a podcast consistently for five years?

June 28th, 2018

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

Show Notes

Case study: Winning the #WorldCup with Epic Content

June 14th, 2018

One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.

Show Notes

A discussion on our favorite recent marketing books

May 31st, 2018

Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.

Show Notes

Will Facebook be a permanent fixture in our lives?

May 17th, 2018

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?

Show Notes

The Brand Stand: Should your company put social issues ahead of profit?

May 3rd, 2018

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

Show Notes

The Marketing Companion Podcast

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