Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

New media, new culture and how it’s confounding brands

March 7th, 2017

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

Show Notes

A strategy to stay relevant in a tumultuous marketing world

February 21st, 2017

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

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What does digital transformation mean to marketing?

February 7th, 2017

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

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Is the Age of Apple over?

January 24th, 2017

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

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What every marketer needs to know about the Internet of Things

December 27th, 2016

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

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The gig economy and conversational marketing

December 13th, 2016

The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities

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An insider’s view of the American election and its meaning for marketers

November 29th, 2016

America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing

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A content dominance strategy drives new media economy

November 15th, 2016

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

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What marketing skills do you need for career success today?

November 1st, 2016

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

Show Notes

The Marketing Companion Podcast

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