Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Is Amazon Spark primed for new social network success?

August 8th, 2017

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

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What happens to your marketing effort when Google search goes away?

July 25th, 2017

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

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Influencer marketing grows up

July 11th, 2017

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

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Should you trust The Meeker Report?

June 27th, 2017

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

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Achieving escape velocity: The content discovery challenge

June 13th, 2017

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

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Artificial intelligence, real-life marketing

May 30th, 2017

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI

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The big shift: Ads, TV, and the content monetization challenge

May 16th, 2017

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

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20 Extraordinary Content Marketing Insights

May 2nd, 2017

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

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Creating content? When is it time to pivot (or quit?)

April 18th, 2017

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Show Notes

The Marketing Companion Podcast

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