Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

Ello and the weird economics of social media

October 7th, 2014

Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms

Show Notes

Social media, authenticity and the human brand

September 23rd, 2014

What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?

Show Notes

What are the boundaries of inbound marketing?

September 9th, 2014

What are the boundaries of inbound marketing? News Hubspot spurs a debate.

Show Notes

Coming clean on Facebook reach

August 25th, 2014

Unpacking data collected over the last year in search of the truth about Facebook reach

Show Notes

The Time for Twitter is NOW

August 12th, 2014

With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.

Show Notes

Would you erase yourself from Google search results?

July 29th, 2014

In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more

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If I were the King of Facebook …

July 15th, 2014

Complaining about Facebook has become one fo the most popular activities on the web, but what would you do to change it?

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Is there a business disruption strategy?

July 1st, 2014

All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?

Show Notes

Two technologies that will disrupt marketing strategy

June 17th, 2014

Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion

Show Notes

The Marketing Companion Podcast

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