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Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

The new psychology of content consumption

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Show Notes

Six thought-provoking and profound marketing trends

A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
Show Notes

The overwhelming implications for driverless cars and marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Show Notes

Podcasts and advertising: Meet social media’s new super power

We are rapidly moving toward an ad-free world. That's why you need to take a new look at podcasts and advertising, as this new research suggests.
Show Notes

How do you make your content the signal instead of the noise?

Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Show Notes

Why “rich content” is central to your social media strategy

Not all content is equal. Why "rich content" needs to be the centerpiece of your social media strategy
Show Notes

Brand bullying and other things that need to change

Brand bullying, social media "evangelism" and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion
Show Notes

Audio Content Made Easy: Fantastic Apps for Podcasting

Kerry O'Shea Gorgone discusses apps for podcasting that can help you to start your show today.
Show Notes

Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Show Notes