Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Coming clean on Facebook reach
Unpacking data collected over the last year in search of the truth about Facebook reach
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
Is there a business disruption strategy?
All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?
Two technologies that will disrupt marketing strategy
Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.
Lifehacks for the Modern Marketer
How do you get it all done? If I had a nickel for every time I heard this question … well, I wouldn’t be rich (let’s be honest) but I […]
The Marketing Companion Podcast
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