Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Facebook and Snapchat at war, and four other groovy media trends

Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!

How to save Twitter

The stock is tumbling, executives are leaving, the CEO is scrambling. It's time to look at how to save Twitter.

Snapchat for the win

Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.

The silver lining in the bad news about content marketing

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look

New research explodes the status quo of customer service

New research supporting Jay Baer's new book "Hug Your Haters" sheds light on dramatic new insights on customer service

Words that inspire and change us

Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?

The Internet We Need To Save

The Internet has changed, perhaps more than people realize. In this debate, Mark Schaefer and Tom Webster discuss the Internet we need to save.

CrapChat, tight white pants and a few things to watch in 2016

On this podcast, Mark and Tom look at some 2016 trends to watch and introduce a funny holiday catalogue. Things to watch in 2016