That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.
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