Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
Posts Tagged ‘blogging best practices’
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
How to monetize your content
There are two basic ways to monetize your content. But only one method works!
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Is there still a place for blogging?
In a world saturated with information, is there still a place for blogging?
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
The Marketing Companion Podcast
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Let's plot a strategy together
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