Please. Stop making your company blog suck.

Mark Schaefer on Blogging Let’s face it.  Company blogs suck.  They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  I’ve been giving a lot of presentations lately and this has been one of my most popular! I […]

You’ve picked the wrong goal for your blog

Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog.  […]

The Majestic Hope of Social Media

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing and wonderful ahead.  Can you feel the hope and momentum building like I do? Here are three reasons to be excited about the next year of […]

The ultimate guide to blogging when you don’t have time to blog

This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger. 1)  Leap.I mentioned this in a recent post, but it bears repeating. The number one challenge most bloggers face isn’t time, it’s CONFIDENCE. […]

Ten ideas for the beginning blogger

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer:  An ability to entertain. I realize that is not normally something you would put on a resume.  Let me explain. I often wonder, “Who really has the time to read all these blogs?”  Don’t you […]