Kernels of truth on social media marketing
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.” To me, the highlight of the conference […]
Does Amanda Chapel matter?
  The mysterious, mean-spirited, self-proclaimed “strumpette” Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social web.  It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble” “Full-on non-stop shameless surreptitious sleaze” “The cacophony of dopes” “Sacs de douche” […]
Five social media myths that MUST STOP NOW!
These five social media myths must stop now!
A formula for social media business success
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was acknowledged as a Twitter marketing authority in the same breath as Chris Brogan and Jeremiah Owyang, two national marketing luminaries. If you are a regular […]
Social media influence in the workplace may be relatively small
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, according to new findings by WorkPlace Media. While more than half (55%) of office workers with Web access have at least one social networking account, […]
A double-standard on social media marketing?
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest lie in social media marketing. Smart people read this blog!! One commentary from Trey Pennington reflects a common obstacle for many of us — a […]
The Biggest Lie in Social Media Marketing
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — It might just save your reputation, your credibility and your career! ROI (Return on Investment) seems to be THE social media marketing topic right now […]
Are you big enough to have a brand?
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It is the personification of your company. It is defined by … … everything you do and say … everything you DON’T do and say … […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Ten reasons your website is killing your business
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility to market and sell their products by handing this power to a web designer – believing their website IS their marketing plan. The web has […]