branding Tag Archives - Page 5 of 6 - Schaefer Marketing Solutions: We Help Businesses {grow}

Wearable content: The X-factor that makes a social media plan soar

Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?

A short lesson in long marketing experience

Maybe keeping people in the same job is a powerful source of competitive advantage?

The Radiohead Guide to Branding Excellence

By Christopher Craft, {grow} Community Member Radiohead’s masterful management of their brand is a blueprint for excellence. The genre-blending band became icons through their extensive and diverse music catalog, but […]

Losing control of your brand? Let’s get excited!

By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]

Kernels of truth on social media marketing

If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked […]

Does Amanda Chapel matter?

The mysterious, mean-spirited, self-proclaimed “strumpette” Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social […]

Five social media myths that MUST STOP NOW!

These five social media myths must stop now!

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]