A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
The role of social listening in the COVID-19 conversation
Here’s how to leverage social listening to connect, and create content for, your audience when it comes to the COVID-19 conversation.
Remarkable Marketing During a Challenging Climate
Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.
Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
Need new power for your content marketing? Add a celebrity hologram!
Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.