The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
Is it possible to build a peaceful brand community?
Is there any way to build a friendly brand community? These examples will help.
Business Codependency and the Importance of NO
Feeling confused, angry, overwhelmed, or hurt in your business? I explain my own issues with business codependency (and try to help!).
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Why Emotion-Driven Data Is Dangerous
When we include our emotions in data, the data is dangerous. Sure, we all want to tell a stellar story. But good data does that all on its own.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.