How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and customer connection might be transformed. In a comparison of person-to-person contact and chatbot contact, researchers found that the expectations of personal and digital solutions are nearly […]
Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
The role of social listening in the COVID-19 conversation
Here’s how to leverage social listening to connect, and create content for, your audience when it comes to the COVID-19 conversation.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.
Is there still a place for blogging?
In a world saturated with information, is there still a place for blogging?
4 Easy Ways to Invest in Artificial Intelligence for Your Marketing
New to AI and looking to deploy it in your business? We dissect four easy ways to invest in Artificial Intelligence (AI) in 2020 in beyond.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.