What 5G Means For Content Consumption and Creators
5G will enable the freeing up of our time, which in turn will allow us to consume more content. But what does this mean for marketers?
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Why is gaining confidence so hard?
How a Diva’s temper tantrum led to being more introspective about gaining confidence, and the hard questions those seeking confidence need to ask.
Is it possible to remain relevant in a hyper-changing world?
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
CEOs band together to build tech we trust. But will it work?
[podcast_player] On the latest episode of The Marketing Companion Brooke Sellas and I talk about a group of CEOs who have banded together and pledge to build trust into their tech They’ve created a tech manifesto and they want others to come on board. This is what they have to say: We can be the […]
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
What to do When You’re Faced With a Total Dumpster Fire at Work
Sometimes all the bad things happen at once creating a dumpster fire at work. Here are seven tips from Brooke Sellas to get through to the other side.
Big company or small: Advertising at a crossroads
[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, marketers, and creatives but it also usually unearths some important themes and trends. This year, one quote stuck out for me. A television advertising […]
Three Marketing Slogans I’d Change For The Better
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.