The new marketing career: What do you need to do to remain relevant?
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
The author explores ideas to enhance an online career through diversifying income, networking, finding a niche, and skill-building.
How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.
I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.
Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.
The author toiled for years to build a social media consulting business, but is calling it quits. When social media doesn’t work
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