How to infuse humanity into an AI World
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Is it easier to build a business or start a movement?
Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
An explanation of marketing for the arts in five minutes
A concise explanation of marketing for the arts. It’s time to think beyond social media.
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!