Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Posts Tagged ‘community building’
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
After blogging for 12 years, I’m still learning!
A reader survey will inform my blogging strategy into the future.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Three ideas to end the social media poison
The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.
Five ways the “attention economy” is driving your business
If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
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