Economist Study: B2B leaders conflicted about content marketing
B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.
The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
8 Strategies to stand out when you’re late to the content marketing game
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
Is content swiping smart marketing or brand desperation?
Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?
Does every business need content marketing? A reality check.
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
Conducting an effective interview is a big part of creating content today. Whether developing a blog post, video or podcast, these tips will help.
Why it’s a very good sign that people don’t read your content
Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.
A reasonable plan to scale content marketing efforts
Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.
5 Ways to distinguish your content and brand by using research
It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.