Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
The Argument Against Gated Content
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
The business imperative for building your brand on rented land
“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.
Why the future of content marketing is revealed in Game of Thrones
In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
The Easiest Way to Nurture Leads with Content Marketing
Stop wasting your crazy amazing blog or website content! Use this easy, two-step process to nurture leads with content marketing and put more people in your sales funnel.