Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Posts Tagged ‘content marketing strategy’
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
How often should I blog? Five steps to answering the question
“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
8 Strategies to stand out when you’re late to the content marketing game
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
Does every business need content marketing? A reality check.
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
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