ethics Tag Archives - Page 5 of 7 - Schaefer Marketing Solutions: We Help Businesses {grow}

Is Facebook evil?

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Digital marketing: A discussion on three touchy subjects

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

The key decision in influencer outreach and why everyone is missing it

Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How to keep yourself safe from social engineering attacks

When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?

Why traditional journalism and social influence are blurring

Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism

Is content swiping smart marketing or brand desperation?

Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?

Should Facebook be regulated?

Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?