The Internet We Need To Save
The Internet has changed, perhaps more than people realize. In this debate, Mark Schaefer and Tom Webster discuss the Internet we need to save.
The lost blogging monarchy, the defeat of links, and the war on social media
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
5 Reasons most content marketing is FAR behind where it needs to be
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.” And here is my response that I bring […]
What is the future of blogging?
What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
How to create an amazing social media marketing workshop
At some point, most marketers will have to give a presentation or social media marketing worksho. Here are dozens of helpful tips to help you be a great success!
Content under attack … and a solution
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.
To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom