evergreen Tag Archives - Page 8 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Six transformative trends in influencer marketing (is it really marketing?)

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

Can you blog effectively if you need to be liked?

Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

I don’t think that emoji means what you think it means

Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?

5 Steps to conduct a superior podcast interview

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

How I totally screwed up my blogging strategy

Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.