Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
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Digital campfires are a challenge for marketers as Gen Z hides from our view.
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Understanding spending wave theory can help you determine the next big consumer trends
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Snapchat has made all the right moves. Until now.
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Gen Z trends are shaping commerce and culture. Here are 10 to consider.
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