Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Goodbye Google? Dissecting the role of AI and SEO
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against […]
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
The newly emerging relevance of Snapchat
Snapchat has made all the right moves. Until now.
Do you need a director of remote work?
Director of remote work? Here’s why this the hottest job title around. And a rant from Mark!
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
How technology enables new customer conversations
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark Schaefer and Brooke Sellas look at some of the most exciting examples of how marketing and customer connection might be transformed. In a comparison of person-to-person contact and chatbot contact, researchers found that the expectations of personal and digital solutions are nearly […]
How employee protest power is transforming corporate culture
Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.