Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
Posts Tagged ‘influence marketing’
How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
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