Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
Marketing ideas for the boring brand
Is a boring brand the end of marketing possibility? Not necessarily.
The unexposed relationship between content, creativity and money
There is a weird relationship between creativity and money. In fact, it’s probably not what you think at all.
How does content work in the world today?
Find out how content works in the world today through this fascinating debate.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
A balanced view of using Snapchat for marketing
Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?