klout Tag Archives - Page 3 of 4 - Schaefer Marketing Solutions: We Help Businesses {grow}

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend

Klout rants are becoming a cottage industry

Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?

Dear social web, Let’s try keeping it real.

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week […]

Now connecting with the sexiest bloggers is easy

Klout just got sexy. And I called this one … Unfortunately. A year ago in the first article I wrote about Klout (Get Ready. Social Scoring Will Change Your Life), I […]

Why Klout matters. A lot.

If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]

Five reasons why measuring influence is elusive

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know […]

The evolution of social media power and influence

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. I thought his questions were especially good and wanted to share this […]

Happiness, joy and a big fat Klout score

The reality of a big fat klout score

On Twitter, no one can hear you scream

I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score still sucks. Ya gotta help […]