Why it was time to burn this brand community to the ground
Brand community is a foundational idea for the future of marketing so that’s why we need to learn why it was a good idea to burn one down!
The biggest threat to free speech and democracy isn’t speech, it’s amplification
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
The Parasite Economy: An Upside for Creators
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
The signature story: Your critical marketing asset
Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
The Nutter Butter campaign explained. Yes, this nightmare makes sense
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
A spicy marketing lesson from Ed Sheeran
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Exploring the overlooked world of social objects
Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.
The economic value of human authenticity
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.