Dealing with the creepiness of personal branding
The creepiness of personal branding might be holding you back but this is an essential business activity!
Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches
Virtual keynote speeches are not as easy as they look. These ideas will help!
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
The sexiest part of content marketing isn’t your content
Five big ideas to make your headline drive content consumption and social sharing!
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind automatically goes to my friend Mark Masters and his lively You Are the Media group. Like many of us, […]
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Trying to fill a marketing job? Watch out for ghosting
The trend of ghosting will test your patience in a hiring process. What can be done about it?