I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
Does thought leadership come from a brand, a person, or a little of both?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
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