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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
    • Mark Schaefer in the news
    • Client List
    • Reputation
    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Corporate Marketing and Social Media Workshops
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
  • Community
  • Event
    • The Uprising
    • Photo Gallery
  • Classes
    • Join a Class
  • Consulting
    • Marketing Consulting
    • Instant Marketing Advice
    • MarkBot
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    • Contact Details
    • Press Inquiries – Mark Schaefer

Tag: mark schaefer

Going to war

It’s not a vaccine. It’s a war time duty.

Why social sharing is the world’s most awesome content marketing metric

Social Sharing is the killer metric for content marketing efforts.

Influencer crush, content marketing mush, TikTok slush

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Does TikTok’s new service promote inequality?

Video resumes might seem like a good idea except when you think through the implications for inequality.

A fast and innovative method of strategy development

Strategy development used to mean months of research but today it might be being in the moment.

Your competitors can copy everything except this.

Are you different from your competitors? You have two options, and maybe only one.

“Revenge travel” takes customers out of the loop

Have you heard of revenge travel? It might explain weird consumer trends right now.

Are you struggling with your personal brand? It’s probably because of this.

Your personal brand can drive success. But the effort usually fails for one reason.

A Case and Playbook for Brand Generosity

Brand generosity isn’t just a marketing fad. It’s a business strategy!

What I do in my day as a marketing consultant and keynote speaker

What is the typical day of a marketing consultant? Here is a glimpse.

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