Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
When is it time to quit blogging (you might be surprised!)
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
A social media myth: Do we really need to “listen to our customers?”
“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.
How I am evolving into who I need to be
I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.
Five questions to ask when seeking an effective marketing consultant
It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!