How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]
Posts Tagged ‘mark schaefer’
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Why CapCut might be the Gen Alpha social media app
CapCut is on the move and could be the next big social media app
The business benefit of social isolation and other observations
Is the government trying to control people through social isolation? No, it’s how we make money.
Five Highlights From My New Speech on AI
Mark Schaefer’s new speech on AI is connects practical business realities with radical technological transformation.
A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
Influencer marketing is hitting a dead end
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
From Memes to Memories: Gen-Z’s Quest for Shared Experiences
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
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