marketing companion Tag Archives - Page 17 of 26 - Schaefer Marketing Solutions: We Help Businesses {grow}

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Why management consultants are becoming the new ad agencies

Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.

The Artificial Intelligence impact on marketing

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.