The big shift: Ads, TV, and the content monetization challenge
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
20 Extraordinary Content Marketing Insights
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
Celebrating a Marketing Companion podcasting milestone
It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
A strategy to stay relevant in a tumultuous marketing world
Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
What does digital transformation mean to marketing?
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this […]
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities