Drucker’s five questions connected to marketing strategy today
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.
Three marketing truths for turbulent times
In uncertain times, here are three marketing truths to hold onto.
Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
Five ways to influence your brand message when consumers are in control
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
Why strategic imperfection is your essential strategy to beating the bots
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
In defense of Jaguar (I think I’m the only one)
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
It’s time to disrupt the “timeless content marketing strategy”
It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.