Posts Tagged ‘marketing strategy’

Marketing ideas for the boring brand

Is a boring brand the end of marketing possibility? Not necessarily.

Enter the bizarro world of the next generation consumer

Marketing to the next generation consumer means accepting them more than understanding them.

Five reasons why your marketing department needs to focus on personal branding

Personal branding should be the centerpiece of a modern marketing strategy

Reconsidering the marketing budget when everything is marketing

Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?

The thunderous collision of civil activism and marketing

Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.

Is your marketing getting a little better each year? That’s not enough.

Are you doing a little better each year? Marketing iteration may be a path of obsolescence.

Adopting cryptocurrency as a marketing strategy

In this guest post by John Rock, he takes a look at adding cryptocurrency as a marketing strategy for small businesses.

This business fail taught me about psychological switching costs

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]

Five significant trends that point to marketing’s future

Marketing’s future could go anywhere, but here are five trends that could determine our future.