marketing strategy Archives | Page 2 of 20 | Schaefer Marketing Solutions: We Help Businesses {grow}

Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

It’s not an influencer scam. It’s popularity, and it matters.

This post explores the three market disciplines that should be at the core of any marketing strategy.

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

A brand used to be what we told you. Today, it is what consumers tell each other.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

Posts Tagged ‘marketing strategy’