Since when is conning customers a form of marketing?
An illustration from the Marketoonist hits home as I suffered through an interminable week of robo-calls!
Why screenshots may be the key to influence marketing measurement
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
Seven Essential Mobile Apps for Marketers
These seven mobile apps for marketers will help improve your effectiveness, productivity, and even your fun, right away!
Seven new content forms rocking the marketing airwaves
The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.
Demystifying Deep Linking in Your App
Deep linking, the act of sharing a specific piece of content within an app, is a challenge. Learn new techniques to increase your new user acquisition.
A balanced view of using Snapchat for marketing
Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?
How do I create a feast in an era of content snacking?
Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation By GrĂ©gory Pouy, {grow} Community Member “How do I stand out from the crowd in this content snacking era?” I work with many global and international brands both in France and in New York, and this […]
How to Get into Hot Water With Mobile Marketing
Here are some ways to invite a lawsuit if you’re engaging in mobile marketing.
No time to stop — Mobile pushes new boundaries
The other day I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!” I could only sigh and nod in agreement. Of course he’s right. Just when we were starting to get social media down, the mobile imperative grows […]