Sometimes, marketing comes down to a personal decision
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
Posts Tagged ‘personal branding’
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Your personal brand is not about you (surprise!)
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
How do you measure thought leadership?
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
15 Years On, Five Ways Blogging Changed My Life Forever
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Experiencing marketing career burnout? Read this.
It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
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