AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
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