Drucker’s five questions connected to marketing strategy today
Peter Drucker’s five questions have been around for more than 40 years but they lie at the heart of modern marketing strategy today.
The sure sign that I am failing in the AI world
I’m not following my own advice when it comes to leadership and I am failing when it comes to AI.
You don’t need to have the right answers if you have the right questions.
Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
You can’t be an expert. And you don’t have to be.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
How to Avoid the Invisible Marketing Mistake All Businesses Make
This marketing mistake is probably happening in every company. A practical guide for improvement!