What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
Posts Tagged ‘peter drucker’
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
You can’t be an expert. And you don’t have to be.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
How to Avoid the Invisible Marketing Mistake All Businesses Make
This marketing mistake is probably happening in every company. A practical guide for improvement!
Why Differentiation is Flat Earth Thinking for Marketers
Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
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