How to be the world’s greatest podcast sponsor
Being a podcast sponsor is a fun and valuable opportunity. Here are a few tips to get the most out of your advertising program.
Why management consultants are becoming the new ad agencies
Management consultants are attracting a growing share of the advertising business as companies seek alternatives to traditional ads and promotions.
The Artificial Intelligence impact on marketing
In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.
Does business professionalism still matter?
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Facebook: The place where social change goes to die?
The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?
What does it take to create a podcast consistently for five years?
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
Case study: Winning the #WorldCup with Epic Content
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
A discussion on our favorite recent marketing books
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
Will Facebook be a permanent fixture in our lives?
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?