A discussion on our favorite recent marketing books
Mark Schaefer and Tom Webster review some of their favorite recent marketing books on the latest Marketing Companion episode.
Posts Tagged ‘podcasts’
Will Facebook be a permanent fixture in our lives?
Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?
The Brand Stand: Should your company put social issues ahead of profit?
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?
Marketing addiction. Is this the goal, or is this the problem?
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Amazon puts experiential marketing at a crossroads
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
The techlash: Are people ready to fight back against Big Tech?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?
The new marketing career: What do you need to do to remain relevant?
Mark Schaefer and Tom Webster peel back the curtains on their worklives and discuss their ideas on how to have a meaningful and relevant marketing career.
Cocooning consumers and other mesmerizing mega-trends
A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas
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